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The Fifth Report Of The Global Trend Report Reflects The Positive Emotions Of The Printing Industry.
- Apr 28, 2018 -

The fifth global trend report will be released at the end of April 2018. Most market makers and suppliers are confident of their company's economic performance. By the end of this year, the performance model has been tracked for many years. Packaging is still the most dynamic market, and the confidence of commercial printers has been improving steadily over the past five years. This is true for functional printing, but this market shows that there is no confidence in printers and suppliers in 2017. Publishers may face the most challenging strategic change, and confidence has declined despite the threat of e-books.




"This report shows that the printing industry is optimistic about the future," said SabineGeldermann, chief executive of Dusseldorf exhibition group. After the global recession in 2008 and consumers turning to digital communications, printers and suppliers are making full use of the slow but obvious recovery of the global economy. They develop new business models, innovative future technologies, and broaden the general application of printing.




More than 700 printing firms and nearly 250 suppliers, who have participated in the senior management of the de la 2016, participated in a survey conducted by Printfuture (UK) and ISL & pater (Switzerland). RichardGray, director of operations at Printfuture, said: "printing companies and suppliers are clearly aware of the strategic challenges facing printing. However, as long as they carefully analyze the target market and make appropriate innovations to meet the future needs of customer customers, in most markets and regions, people will become more confident in printing.




Some areas are facing challenges, but supplier core sales growth is strong.




From a regional perspective, the situation is generally positive, but there are exceptions. As time goes on, North America has been the strongest area, and despite the steady growth of confidence in Europe, confidence in Africa and the Middle East has fallen sharply over time.




Globally, this is the fourth year of increased supplier confidence. It is noteworthy that sales growth of core devices / software / materials (+29%). In general, the income flow of all suppliers shows their best net positive balance.




The global press reported that prices and profit margins continued to exist and responded by increasing productivity utilization and keeping revenue as stable as possible. There is evidence that the pressure on global prices and profit margins has declined over time. However, the situation in the region is not consistent. Although North American quotas have risen, Australia / Oceania has declined significantly. Packaging and printing prices continue to rise worldwide, while commercial printing prices continue to decline at a low level.




Digital printing is growing, but traditional printing still dominates.




The transition to digital printing continues, but the speed is slow. Now functional printing is largely dependent on digital printing, and only a few packaging publishers report important digital sales (60% of the functional printing business reported that more than 50% of the turnover is digital, and only 12 packaging and printing merchants are 100%. " The ratio of the ratio over 25% of the turnover is digitized.




Around the world, printers are more willing to invest: 42% of companies report that capital spending has increased compared to the previous year, while 9% reported a decline - the net balance of 33%. North America performed best, with a net equilibrium growth of 51%, while Australia and Oceania increased by 18%. Not surprisingly, the net balance of printers is +45%, the function is +42%, the business is +30%, and the publishing industry is +20%. Completed the most popular investment focus for second consecutive years, followed by printing technology and prepress / workflow /MIS.




The printing investment plan in 2018 depends on the market department. Flexography is the most popular choice in packaging, followed by sheet fed offset printing. In commercial printing, digital toner single page color is in the lead, followed by sheet offset printing and digital inkjet width. In the field of publishing, the first is sheet fed offset printing, followed by digital toner and single page color. In functional printing, digital toner single page color is in the lead, while the wide format of digital inkjet technology is in the second place.